POSITIVE PLAY AT DK

WHAT IS "POSITIVE PLAY"? 

Positive Play is a proactive, player-focused approach to gaming, focused on maximizing healthy & happy experiences.

It takes away the traditional stigma that “responsible gaming” is for people with gambling problems.


WHY IT WORKS:




WHAT'S THE POSITIVE PLAY SCALE? 

The Positive Play Scale (PPS) is a way of measuring positive play.
It’s a validated survey instrument with 28 international studies completed to date.

The survey measures  positive beliefs & behaviors about gaming.

WHAT ARE THE BENEFITS TO PLAYERS?

 

EFFECTIVENESS:

Positive messages are more persuasive to the player.


SATISFACTION:

Players who score higher on the PPS have higher past 12-month satisfaction with their gaming.


IMPROVEMENTS:

Information about PPS scores will be used to improve RG initiatives and provide individualized soft-nudge interventions.


SAFETY:

Higher PPS scores have been shown to be negatively correlated with problem gambling severity and gambling harm, including financial struggles and social isolation.


DESTIGMATIZING RG:

Responsible gaming should reflect the behavior as entertaining; PPS differentiates itself from problem gambling messages and efforts.


EVIDENCE:

The PPS is a validated, evidence-based tool and its utilization could benefit us via a socially responsible competitive advantage and as a brand enhancement strategy.

 

BELIEFS:

PPS studies show that players with higher personal responsibility and gambling literacy have more positive gambling beliefs.


BEHAVIORS:

PPS studies show that players with higher honesty and control and pre-commitment have more positive gambling behaviors.

REFERENCES

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